Something honest.
Sirela began with a simple frustration. I wanted skincare that was honest — formulas that actually worked, developed to a standard I could stand behind, with an ingredient list where nothing was hidden. I couldn't find it. So I built it.
Sirela is what came out of that: a small line of high-performance formulas, developed to work with the skin rather than against it.
Small batches. Real proof. Nothing hidden.
Sirela is a Swedish skincare brand. Every formula is Ecocert-certified — cruelty-free, vegan, and clean by third-party certification, not by our own claim.
We work barrier-first: peptides and actives that support the skin's own systems rather than override them. It's why our Firming Peptide Serum uses Vegan Signal Peptides, and why our SPF is mineral, not chemical.
Every batch is small. Every ingredient is disclosed. And we ship at the pace we can produce — sometimes slower than we'd like, but never at the cost of a batch.
Swedish brand · Ecocert-certified · Vegan · Cruelty-free
Thank you for being here.
— Jonas Ivarsson, Founder
Company: Sirela Skincare
Org.nr: 890816-4075
VAT: SE890816407501
Address: Hyllie Vattenparksgatan 27A, 215 34 Malmö, Sweden
Email: hello@sirela.se