{"title":"Sensitive \u0026 Reactive Skin","description":"\u003cp\u003eFor skin that responds to almost everything. Formulated without fragrance, without harsh actives, without shortcuts — clean skincare that respects reactive skin while still delivering results.\u003c\/p\u003e","products":[{"product_id":"sensitive-skin-oil-to-milk-cleanser","title":"Sensitive Skin Oil-To-Milk Cleanser","description":"\u003ch1\u003eSensitive Skin Oil-to-Milk Cleanser: A Barrier-First Cleanse\u003c\/h1\u003e\n\u003cp\u003e\u003cb\u003eElevate your daily ritual with a cleanser that does more than just wash. Our Oil-to-Milk Cleanser is a Swedish bio-science formula designed to melt away SPF, makeup, and daily pollutants while helping to nourish your skin's moisture barrier.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eExperience the transformation: a luxurious oil that, upon contact with water, turns into a silky milk. It leaves your face feeling remarkably soft, hydrated, and balanced — never tight or stripped.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eThe Bio-Science Difference:\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eOil-to-Milk Technology:\u003c\/b\u003e Effortlessly dissolves oil-based impurities and environmental grime without the need for harsh rubbing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBarrier-Conscious:\u003c\/b\u003e Built around sunflower oil and gentle sucrose-ester cleansers to help the skin's lipid layer stay comfortable during cleansing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMicrobiome-Friendly:\u003c\/b\u003e A gentle, non-stripping cleanse designed to respect your skin's natural balance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Perfect Prep:\u003c\/b\u003e Cleanses thoroughly so your following serums and moisturizers can absorb more effectively.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cb\u003eKey Benefits:\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eGentle but Effective:\u003c\/b\u003e High-performance cleansing designed to feel gentle, even on skin that's prone to feeling reactive.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eNon-Comedogenic:\u003c\/b\u003e Formulated to cleanse without clogging pores.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSwedish Simplicity:\u003c\/b\u003e A vegan formula that reflects the minimalist spirit of Scandinavian skincare.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cb\u003eHow to Use:\u003c\/b\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cb\u003eApply:\u003c\/b\u003e Massage 1–2 pumps onto \u003cb\u003edry skin\u003c\/b\u003e in circular motions to break down oils and makeup.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eEmulsify:\u003c\/b\u003e Add a splash of lukewarm water to transform the oil into a light, milky emulsion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRinse:\u003c\/b\u003e Rinse thoroughly and pat dry. Use morning and night as the first step of your Sirela ritual.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\u003cb\u003eFormula at a Glance:\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e100% Vegan \u0026amp; Cruelty-Free\u003c\/li\u003e\n\u003cli\u003eLightly fragranced with a naturally-derived scent (the label lists \u003ci\u003eparfum\u003c\/i\u003e alongside naturally occurring components such as limonene and linalyl acetate) — patch-test first if you have a known fragrance sensitivity\u003c\/li\u003e\n\u003cli\u003eDermatologically tested for sensitivity\u003c\/li\u003e\n\u003cli\u003eCertified by ECOCERT according to the COSMOS standard, a global benchmark for organic purity, sustainability, and ethical manufacturing\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sirela","offers":[{"title":"Default","offer_id":51644759834951,"sku":"83606","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0897\/5876\/1287\/files\/Sirela-Oil-to-milk-cleanser-first.webp?v=1778323792"},{"product_id":"retinol-alternative-moisturiser","title":"Firming Renewal Cream","description":"\u003ch1\u003eRetinol Alternative Moisturiser: The Gentle Power of Swedish Bio-Science\u003c\/h1\u003e\n\u003cp\u003e\u003cb\u003eAchieve smoother, firmer skin without the \"retinol purge.\" Our Retinol Alternative Moisturiser is a high-performance formula designed to deliver professional anti-aging results while maintaining a healthy, resilient skin barrier.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eAt the heart of this cream is \u003cb\u003eBidens Pilosa\u003c\/b\u003e, a potent botanical extract that mimics the cell-renewing effects of traditional Vitamin A. It provides the visible smoothing and firming benefits you want, without the redness, dryness, or sun sensitivity typically associated with synthetic retinol.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eWhy It’s a Game-Changer:\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eThe Bidens Pilosa Effect:\u003c\/b\u003e A true \u003cb\u003eBio-Retinol\u003c\/b\u003e that supports natural collagen synthesis and improves skin texture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eSwedish Bio-Science:\u003c\/b\u003e Formulated in Sweden to withstand environmental stressors while providing deep, long-lasting hydration.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eZero Irritation:\u003c\/b\u003e Safe for sensitive skin and suitable for both \u003cb\u003emorning and evening use\u003c\/b\u003e—no \"titration\" or \"sandwiching\" required.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eLongevity Driven:\u003c\/b\u003e Works to strengthen the skin’s moisture barrier while targeting fine lines and loss of elasticity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cb\u003eKey Benefits:\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eSmooths \u0026amp; Refines:\u003c\/b\u003e Visibly reduces the appearance of fine lines and uneven skin texture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eFirms \u0026amp; Plumps:\u003c\/b\u003e Enhances skin density for a more youthful, \"bouncy\" complexion.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eBrightens:\u003c\/b\u003e Helps fade the look of dark spots and hyperpigmentation for a radiant glow.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cb\u003eHow to Use:\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003eMassage 1–2 pumps onto clean, dry skin after your serum. Because our formula is plant-based and stable, it can be used in your \u003cb\u003eAM and PM routine\u003c\/b\u003e. Always follow with SPF during the day.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eClean Formula Commitment:\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e100% Vegan \u0026amp; Cruelty-Free\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePowered by Swedish Bio-Science\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eCertified by ECOCERT according to the COSMOS standard, ensuring the highest global benchmark for organic purity, sustainability, and ethical manufacturing.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sirela","offers":[{"title":"Default","offer_id":53423651881287,"sku":"172129","price":79.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0897\/5876\/1287\/files\/Sirela-Firming-Renewal_Cream_1.webp?v=1778232693"},{"product_id":"sun-protection-spf50-stick-no-tint","title":"Mineral SPF 50 Stick - No Tint","description":"\u003cp\u003e\u003cstrong\u003eMineral sun protection, made for daily wear.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSirela Mineral SPF 50 Stick delivers broad-spectrum UVA\/UVB protection in a glide-on stick that's easy to reapply through the day. It uses zinc oxide as the sole active — no oxybenzone, no avobenzone, no chemical filters — enriched with jojoba oil, sea buckthorn, and cocoa butter to keep skin feeling soft even in strong sun.\u003c\/p\u003e\n\u003cp\u003eUntinted by design. Without a fixed tone to work around, it layers cleanly under any makeup or shade you already wear. Because there's no tint blending the finish, a soft white cast is possible on application, most noticeable on medium-to-deep skin tones — applying in thin, even layers helps it settle transparently.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSPF 50 broad-spectrum UVA\/UVB protection\u003c\/li\u003e\n\u003cli\u003eMineral zinc oxide only — free from oxybenzone and avobenzone\u003c\/li\u003e\n\u003cli\u003eNourishing oils for a comfortable, non-drying finish\u003c\/li\u003e\n\u003cli\u003eCompact stick format for easy reapplication anywhere\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply generously to face and exposed skin 15 minutes before sun exposure. Reapply every 2 hours, and after swimming or sweating. For daily use, apply as the last step of your morning routine, after moisturiser.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFormula at a glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eVegan · Mineral zinc oxide (non-chemical) · Free from oxybenzone and avobenzone · ECOCERT COSMOS certified · Lightly fragranced with naturally-derived components (parfum, geraniol, linalyl acetate, anethole) — patch test if you have known fragrance sensitivity.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e⚠ No sunscreen provides 100% protection. Avoid prolonged sun exposure, reapply regularly, and complement with protective clothing and shade.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sirela","offers":[{"title":"Default","offer_id":53839628304711,"sku":"192057","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0897\/5876\/1287\/files\/Sirela-SPF50-Stick-Lifestyle.webp?v=1778346157"},{"product_id":"natural-retinol-alternative-oil-serum","title":"Bio-Retinol Concentrate Serum","description":"\u003cp\u003e\u003cstrong\u003eThe Gentle Alternative to Retinol\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA plant-based retinol alternative for anyone who's struggled with traditional retinol. Formulated around 1% Bakuchiol — a bio-active compound that delivers the collagen-supporting, texture-refining benefits of retinol without the redness, dryness, or peeling.\u003c\/p\u003e\n\u003cp\u003eBakuchiol works with your skin's natural cycles rather than forcing turnover through irritation. Consistent use softens fine lines, improves the look of uneven texture, and delivers a subtle glow across weeks — with none of the \"retinol purge\" that discourages most people from finishing the bottle.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy it's different\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1% pure Bakuchiol — the concentration where results build without irritation\u003c\/li\u003e\n\u003cli\u003ePhotostable — doesn't degrade in sunlight, doesn't increase sun sensitivity, works AM and PM\u003c\/li\u003e\n\u003cli\u003eNourishing oils (Rosehip, Jojoba, Evening Primrose) for a rich, silky finish\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitive skin and anyone who's reacted to retinol\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply 2–3 drops to clean skin, morning or evening. Follow with moisturizer. 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